Hello.
Welcome to my creative space! This portfolio is a glimpse into my artistic journey. It's filled with illustrations, designs, and experiments that reflect my evolving style. Whether you're here to browse, find inspiration, or just say hello, I’m glad you’re here!
Let’s create something amazing together.
Jess Kadavy
Graphic Designer
Thunder Bowl: Premium Protein Oatmeal Brand & Packaging Design
For this project, I developed a complete brand identity and packaging system for Thunder Bowl, a fictional high-protein oatmeal targeting fitness-conscious consumers in the competitive breakfast market. This comprehensive branding exercise allowed me to explore food packaging design while creating a product that would resonate with active individuals seeking convenient, nutritious fuel for their demanding lifestyles.
The goal was to differentiate Thunder Bowl from traditional breakfast cereals through bold, geometric design that communicates energy and premium quality. I began with mood board creation and pattern exploration, translating athletic-inspired visuals into a cohesive brand system. From there, I moved into technical packaging development, creating accurate dielines by reverse-engineering actual cereal boxes from my pantry. I designed four distinct flavor profiles with complete nutritional information, comprehensive box and pouch layouts, and collaborated with a 3D digital artist to create realistic product mockups that showcase how the designs would perform in retail environments.
Click the images below each project description to scroll through!
Perfume Packaging
For this project, I took on the challenge of turning Christopher Brosius' scent titles 'Invisible Monster' and 'Here Piggy' into tangible perfume boxes. As I worked through mind mapping, mood boards, and sketching patterns, I realized that constantly reworking my ideas through iteration was key to pushing past my first concepts toward something much stronger. I was surprised by how much I learned from crafting physical mock-ups by hand. In our highly digital design world, there's something irreplaceable about holding your creation in your hands that screens just can't achieve.
Brochure + Flyer
for Naturopathic Practice
Working within an established brand framework, I designed and edited marketing materials for a naturopathic practice. The client provided their chosen color palette, typography, and written content, while I focused on creating clean, professional layouts that enhanced readability and visual appeal. The final designs maintained brand consistency while effectively communicating the practice's services and values to potential clients.
This demonstrates my ability to work collaboratively within existing brand guidelines while applying strong design principles to create polished, purpose-driven marketing materials.
Magazine Layout
Inspired by a local Los Angeles art gallery opening, I designed this magazine spread to give the art collective a deserved shout out. My process involved using a mood board for organization, editing photos in Photoshop, and constructing the layout in InDesign. To complete the presentation, I included mock-ups for a polished finish.
Typography Fundamentals Book
This project explores the progressive construction of typographic hierarchy across six sections. Beginning with a foundation of uniform 10-point text, I progressively introduced typographic elements in each section, including weight, scale, axis, color, and imagery. This methodical approach allowed me to isolate and analyze each variable's impact on information hierarchy, readability, and visual interest.
This process-oriented project showcases my analytical approach to typography and my ability to create beautiful and sophisticated editorial layouts within design brief restrictions.
